Why Raise Capital on the Stock Exchange?

You could take another look toward the West, because one of the recipes for transparent economic growth has been in use since around the 1600s — financing businesses through the stock exchange. Capital markets do not only aggregate financial resources, they also disperse risk. Over the past 400 years, listed companies that remained active have shown the ability to offset losses and generate additional profits. More than that, their very existence has democratized economic growth. After all, what could be more open than the idea that you can invest in a business you trust — and earn from it? The meeting between companies seeking growth through stock market financing and investors willing to provide that capital has meant not only prosperity, but also a more equal society.

Coming back down from utopia — what are the advantages for a company that wants to raise capital on the stock exchange?

There are many, but we decided to group them into six categories: Patient capital, Stronger brand image, Motivated employees, Open suppliers, Engaged customers and Strategic advantages.

Patient Capital

Think of the stock exchange as a marathon, not a sprint — a market designed to attract long-term capital. Corporate bonds usually have maturities longer than three years, typically starting at five years or more, while equity raised through shares does not need to be repaid at all. In a market where 90% of companies have liabilities exceeding assets, and where the largest domestic entrepreneurs suffer from undercapitalization and limited competitiveness, it becomes clear why the stock exchange is a viable solution.

By going public, a company not only secures long-term financing, but also gains access to additional funding channels, diversifying its sources and demonstrating commitment to a healthy, transparent business model. As an issuer of shares and bonds, its negotiating position with all financiers improves automatically.

Stronger Brand Image

Want to see your company appear on hundreds of thousands of screens without paying a single euro? Want press coverage? A dedicated audience? The stock exchange welcomes you.

Publicity comes naturally. Exchanges are required to publish your current, annual, semi-annual, or quarterly reports, while the press relays this information. Investors and potential investors constantly watch the market — who wouldn’t want to hear about a good deal first? Being listed automatically associates your company with intrinsic values such as transparency, solidity, and credibility.

Motivated Employees

You know that the most important resource of any company is its people. You also know that the days when talent joined a company and stayed until retirement are long gone. High performers are constantly approached by competitors or seek new opportunities themselves, not to mention the massive wave of resignations seen globally in recent years. When replacing an employee can cost 50–60% more than retaining one, it becomes clear that a strong retention mechanism is essential.

The stock exchange delivers once again. Instead of costly salary increases, equity-based compensation programs can attract and retain the talent you truly need — people who organically want the company to perform well, because its success becomes their success. Psychologically, this creates a sense of ownership, turning employees into true partners.

Engaged Customers

When your company is listed, you gain more than capital — you gain trust. Visibility and transparency matter, and customers recognize companies they can truly rely on. Loyalty becomes easier when you create a sense of belonging and allow customers to invest in and influence the brands they love. Simply put, a customer is far more likely to dine at a restaurant in which they own shares.

Open Suppliers

Every business reaches a point where supplier relationships feel like first dates — exchanging information, testing trust, and hoping for continuity. Unlike an awkward first date, however, a poor supplier relationship can cause serious operational issues.

Listing helps. Suppliers can easily review public information about listed companies, and partnerships with public firms are generally seen as more credible. This can lead to better commercial terms, guarantees, and payment conditions.

Strategic Advantages

When your company is listed, you unlock new long-term financing options, greater visibility, stronger employee retention mechanisms, and improved supplier relationships — all of which support more effective competitive or cost leadership strategies.

Moreover, listed companies find it easier to execute strategic plans, including mergers and acquisitions (M&A), both as buyers and as acquisition targets. That’s why we call them strategic advantages.